1. Introduction*
Do the very presence of categories affect shopper’s satisfaction?
“mere categorization effect”:
is driven by a greater number of categories signaling greater variety
among the available options, which allows for a sense of self-determination
from choosing.
This effect, however, is attenuated for choosers who are familiar with
the choi
1.Brief Introduction of Author
Toni Morrison
African-American female writer
Her novels particularly focused
on racial & gender issues of black
women
Wrote The Bluest Eye based on her
‘real life experience’
Main Characters
Pecola Breedlove
A poor, black girl eager to have white skin and blue eyes.
She becomes insane at the end of the novel
Claudia Ma
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
female and sixty percent of them were male. The range of education level varied from participants holding a middle school diploma to a master degree.
The average time spent playing computer games per day was about two hours, and they played computer games about 1.5 days per week. Forty-five percent of people chose simulation as their favorite genre, and forty percent chose role-playing. The f
female customers.
2.1.3. Promotion
Cool is targeting the young people and advertised in the subway, internet, theater, magazine and Yui, who is popular singer to young people, is appearing in advertisement. But according to survey, the 28% of the people didn’t know Cool's release but had seen the advertisement. The advertisement using the copy ‘think casual’ to appeal product to younger g
female sex appeal and the work
environment is one in which joking and sexual innuendo based on
female sex appeal is commonplace.
4. I do not find my job duties, uniform requirements, or work
environment to be offensive, intimidating, hostile, or unwelcome.
12단계 표준화된 서비스 접점 관리로 타 업체보다 친근하게 다가가는 컨셉
전체적으로 엔
magazines.
Uh, give it to Louise
when youre finished.
lm sure youll be
very comfortable.
Just relax and enjoy it.
Thats the ticket.
Dr. Arbogast?
Your wife-- lm sorry,
your ex-wifes in your office.
- She says she needs to talk to you.
- What?
- Yeah. ln there.
- ln--
Youre doing great.
See you in a month. How ya doin?
- Oh, hi.
- Angela, what are you doin here?
Larry, lve got something
really imp
protecting your rear,
theyll drop out of the sky.
Adios.
Oh, one more kiss!
Easy, baby.
Be careful you dont fall out.
Bye-bye!
Very good. Ill let him know.
Mr. MacMannus? Catcher Block
has just landed on the roof.
KNOW "magazine."
- Are you Catcher Blocks secretary?
- Yes, Mr. MacMannus.
Im Sally. Im new.
Theyre always new.
When he gets in, tell him to see me.
Hes fired.
- Youre fired!
- No,